How to make money blogging
If you are thinking of starting a blog, or want to make money blogging, then this comprehensive blogging guide will highlight what you need to increase web traffic and make money.
Whether you own a small business and want to make money selling goods, or whether your want to make money from advertising or affiliate links, the process is the same.
Blogging isn't rocket science, but it does require some initial organization before it is effective as a money making enterprise.
Understand the "make money blogging" equation
There are two parts to making money from a blog:
- Conversion rate
Traffic refers to the number of visitors arriving at your blog.
"Conversions" are any actions those visitors take that meet your predefined business objectives. An objective is usually related to making money, or something that ultimately leads to revenue - like clicking on an ad, affiliate link, signing up for a newsletter, making a purchase, etc.
The "conversation rate" refers to what percent of blog visitors convert.
You can assign an average dollar value to any conversion on your blog. In other words, some conversions might be worth 20c, while others might be worth $25. Let's call this average conversion value M for monetization.
The make money blogging equation looks like this:
Money = Traffic x Conversion rate x M
Simple, huh? To make money, all you need to do is find a way to drive traffic and convert it! If you can do that you will make money blogging.
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Check out this quick and free content revenue calculator that you can use as a guideline for what blog content should earn.
Personal attributes of successful bloggers
The make money blogging equation shows the scientific side of blogging for income. But in order to succeed as a blogger you need some very human qualities.
To make money blogging requires the following three things:
Everything else can be bought, outsourced or learned. You don't need any technical knowledge of PHP, HTML, CSS because platforms like WordPress make it easy to get blogging in no time at all.
Knowledge: Blog about something you know a lot about, or are interested in learning
Passion: The more passionate you are about something, the easier it is to keep going - especially at the start when there isn't much money coming in
Persistence: Blogging is a medium term investment in time and effort. It won't pay off overnight. That's why you need to be passionate about the subject.
Tips & resources to help you make money blogging
If you're still confident that you have what it takes to make money blogging then here is a list of blogging tips, tutorials, guides and resources that show you everything you need to know about blogging and making money online.
Arguably the most important factor in the success of any blog, is how interesting, relevant, useful, conversation-worthy, astounding, funny or insightful the blog content is.
Think about information you share with colleagues, friends and family. What is it about that content that made you pass it along? If you can endow your blog content with the same "magic ingredient" that causes people to sit up and take notice, then you are more than half way to success.
Here is my list of the most important attributes of blog content:
- Relevant to your audience
- Interesting & engaging
- Written in a simple and easy-to-understand way
- Presented clearly
- Logical structure and flow
- Unique and original
Read the following blogging articles for more information on how to create great blogging content:
- How to create award winning blog content from a small business 'Top mover'
- Three laws of blogging that get traffic and maximize ROI
- Anatomy of a blog post: How to get more traffic and social engagement from your content
- The magic ingredient: What to change about your blog and social in order to succeed
SEO (Search Engine Optimization) refers to a set of tools, techniques and technologies designed to help content rank better in Google search (and other search engines). Recently Google has been cracking down on people using spammy SEO techniques, so you need to be careful about how to apply SEO.
Here are the best SEO resources to help you get the right balance and utilize SEO most effectively for your blog:
- What is SEO? Here's the ultimate small business SEO guide
- Five top SEO tips for small business bloggers
- Small business SEO tutorial: How to attract higher quality Google traffic
- "Google insights for Search" as the best free SEO tool for small business SEO
- Local SEO guide: How to refine local search terms to master Google search
Part of building blog traffic going forward relies on understanding what traffic is doing now. In order to be able to understand who is visiting your blog, and what they are doing, you'll need a decent analytics program, like Google Analytics.
Here are some of the best articles covering analytics for bloggers:
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