Solving the most common small business startup problems
Small business startup problems are unavoidable. Regardless of what industry or niche your small business focuses on, you'll need to tackle and solve several startup problems common to all businesses looking to get online.
Many startup problems arise from technical issues related to operating a blog, eCommerce store, or website - mainly because small businesses aren't necessarily experienced in PHP, CMS, SEO, blogging, Internet marketing, social media, and so on.
Before we begin, you might want to read a related article entitled "The five stages of launching a successful Internet startup" for more on how to handle Internet startup problems.
The top small business startup problems and solutions
If you're an entrepreneur or small business looking to start a website, eCommerce store, or blog, then it's likely that you'll find the the solution you need for these five startup problems you have, or will, encounter.
1. How to get high quality, but affordable small business hosting and domains
The first step in getting a small business startup online is selecting a domain name and finding a suitable hosting provider.
What makes domains and hosting tricky is the overwhelming number of choices and services on offer. It is possible to buy a domain only. It is possible to get a domain with a hosting plan. It is possible to get a domain, hosting plan and website. Anything!
First understand your current small business website requirements, and make sure you have a grasp of what you hope they will be in a year. Then find the service you believe allows your business the affordability to operate now, with the room to grow later.
Here are some resources to help you find the best domain and hosting services available for small businesses:
- Is VPS Web hosting right for my business?
- What's the best Web hosting for my home business?
- The best small business Web hosting services, 2012
2. How to build the right small business website
How you go about creating the right web presence for your business depends on your needs. If you want to sell goods, subscriptions, digital downloads, and anything else, then it is likely you need to go with one of the top eCommerce platforms.
For a simple blog, something like a free WordPress account might suffice. But for more flexible requirements you may need to bring in a developer or use an online site builder that caters for your specific requirements.
Here are some great resources to help you create a website for your small businesses:
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- How to build an online store with Bigcommerce shopping cart software
- How to build a website for free with Weebly
- Which website builder tool is the best for SEO?
3. How to tackle SEO for small business
With a small business website up and running, the next issue is how to ensure that it is driving traffic and new business optimally.
The majority of all traffic on the Internet originates from search. This makes SEO (Search engine Optimization) important to all business websites.
The problem most businesses have is how to implement proper SEO - since it requires technical, creative, analytical skills and experience. There is also no shortage of dubious SEO services offering actively harmful SEO practices to unwary businesses.
One of the best ways to implement proper SEO, is empowering yourself with sufficient information to make informed decisions.
The following articles and resources will help you to make the best SEO related decisions for your business:
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