How to test SEO: Top free SEO tools to easily check the SEO of any page
"Want to learn SEO like a pro using only free SEO tools?" "Want to know how to check if a company is any good at SEO before hiring them?"
"Tired of being taken for a ride by useless SEO companies that promise the world but deliver nothing?"
Now you can fight back. Check out these great free SEO tools you can use to quickly improve your own Search Engine Optimization or test whether your SEO company is 'exaggerating' their SEO skills...
Whether or not you have any technical SEO experience (HTML, JS, CMS, PHP, .htaccess, etc), these tools can quickly help you to understand where your site's SEO needs improvement, and what is involved.
This article shows a selection of the best free SEO tools that anyone can use to learn more about SEO on their own blog or website - as well as anyone else'.
Why good SEO is important
It's in the search engines interests to help everybody implement the best possible SEO on their own sites or blogs.
Proper SEO is designed to make a site as useful, convenient and valuable to visitors.
The better your SEO, therefore, the better your visitor's browsing experience, the better the search engines do their job, and everyone is happy.
Remember that great SEO isn't only about speed and performance, HTML and page structure; it's also about creating high quality content.
SEO for content is both a skill and an art that takes time to master, and can't really be tested by anything other than a human (because great content must be relevant and interesting to humans).
How SEO tools can help you find the right SEO service
All of the SEO tools we discuss in this article can be used to quickly ascertain the SEO performance of any website. This means that you can do your own tests to see if an SEO company is worth their salt.
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Are you going to hire a company that promises the world, but gets an SEO score of 50 out of 100? Or, will you go for the company that scores 95 out of 100?
The best free SEO tools
Simple. Quick. Easy. Powerful. These are the criteria for the SEO tools that are included in this article.
Please note that some of these tools may require you to install add-ons to your Firefox or Chrome browser.
1. Google developer's page speed online
Page speed online is a great free SEO service that measures your SEO page speed performance and provides a suite of suggestions for improvement (categorized by priority).
How to use page speed online:

Enter the URL of any webpage you want to test, and wait for the results. To see some near perfect scores, try any webpage on WSM4B:
- ~ homepage
- /content/how-test-seo-top-free-seo-tools-easily-check-seo-any-page ~ this blog post
Despite having numerous social sharing buttons, Google and Amazon ads, as well as plenty of high-tech JavaScript, WSM4B pages are nearly perfect.
In fact, if you browse through the remaining low priority SEO suggestions on WSM4B's page speed test, you'll find that most, if not all, relate to the JavaScript and links of Google, LinkedIn, Amazon and Twitter.
Try it out. How does your own site compare?
2. Fully Loaded speed test

Fully Loaded is an add-on for Google Chrome that is a good alternative to Google's speed test. By installing Fully Loaded, you can easily test the SEO of any page you browse.
How to use Fully Loaded:
- Install Fully Loaded onto Google Chrome
- Browse to any page and click the Fully Loaded icon at the top right of your Chrome browser
Try it out on your own homepage and other pages (landing pages, blog posts, etc). How does your site compare to WSM4B?
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I am a software developer, serial entrepreneur and bestselling author of programming, development, eCommerce and marketing books.
I love solving complex problems and bringing cool solutions to market. I have a cum laude science degree (double major in applied mathematics and mathematics), and 15 years of Web development, programming and online business experience.
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