Marketing and advertising for big brands can be a lot of fun - especially when your competitors leave the door wide open for you to take advantage.
With social media ready to take any great content viral at the drop of a hat, it pays (now, more than ever) to look for opportunities to make a bold, witty, sarcastic, or profound statement about... well, anything.
And while it's a lot of fun to see big brands duking it out in their ads, there is nothing stopping small businesses using current events to market themselves too.
In fact, making witty and engaging content that relates to current affairs is one of the best ways to ensure your content generates plenty of buzz, and ultimately high rankings in search engines, and all the other benefits that go along with being a popular brand publisher.
What's nice about opportunistic marketing is that its the message that counts. You don't need a big marketing budget to compete with your wits.
