Marketing and advertising for big brands can be a lot of fun - especially when your competitors leave the door wide open for you to take advantage.
With social media ready to take any great content viral at the drop of a hat, it pays (now, more than ever) to look for opportunities to make a bold, witty, sarcastic, or profound statement about... well, anything.
And while it's a lot of fun to see big brands duking it out in their ads, there is nothing stopping small businesses using current events to market themselves too.
In fact, making witty and engaging content that relates to current affairs is one of the best ways to ensure your content generates plenty of buzz, and ultimately high rankings in search engines, and all the other benefits that go along with being a popular brand publisher.
What's nice about opportunistic marketing is that its the message that counts. You don't need a big marketing budget to compete with your wits.
With Google starting to pull SEOs in line (by closing SEO loopholes), businesses looking to market online are going to need to improve the quality of their content.
High quality content that can cut through the background noise to reach and engage with customers is going to be at a premium in 2013 and beyond.
Brand publishers need to either improve their in-house writing and content skills, and find other, more creative ways to improve their content.
With high quality content ranking better and better in SERPs (Search Engine Results Pages) as poor quality content is penalized by Panda and Google, the race is on to snap up great writers and other producers of quality online media.
"Is it better to build your own eCommerce website in order to make money online, or sell products directly through eBay?"
While eBay allows retailers to start selling any type of product quickly and efficiently, it may be doing small business more harm than good - in the long term.
One of the main advantages of eBay, for sellers, is that it makes it very easy to begin selling stuff online. Domains, Web hosting, eCommerce Web development, and a host of other startup problems are non-existent for pure eBay retailers.
Google Trends can provide unique insight into your business niche and help drive effective SEO (Search Engine Optimization) and marketing strategies.
That's how I know that businesses don't send out gifts like they used to.
Google Trends is a free tool that allows you to compare and contrast the popularity (search volumes) of any search terms using a range of filters such as location, time-frame, and type of search (i.e. global, U.S, U.K, etc).