ROI

Social influence trumps SEO on leading blogging and marketing sites

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Social influence infographic. Pic by ArthurAnswers

See how social influence is vastly more important than SEO to leading bloggers and marketers. Gain insight into how popular bloggers became successful through their blogs and social marketing efforts.

While it is always important to focus on improving your own site's SEO and social media influence, one of the best ways to improve is to learn from the people who have already succeeded.

This article will analyze and compare a range of SEO metrics against the social influence of a number of well known marketers and bloggers to see what aspects of SEO, marketing, performance, content, social reach, trust, authority and... luck are required to be a success.

ROI: Online reviews vs PPC advertising

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Reviews can bring better long term ROI

Thinking about where to spend a few marketing dollars? There's a few things to consider before deciding what route to take.

Basically, the aim of any advertising or marketing campaign, big or small, is to maximize the Return On Investment (ROI). The return on investment is the amount of revenue generated from the marketing or advertising, expressed as a percentage.