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Consulting explained

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Consulting explained - tongue in cheek. Humor. Funny.

I often get asked what I do. The answer is really difficult, because I do whatever; depending on what is required. This is often not a satisfactory answer.

So I have two choices. I can go with "writer", which is great... for about twenty seconds. Everyone is super interested in writers. Until they find out that I write technical books on programming, development, marketing and business.

SEO explained

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SEO is easy to implement and growing less important with the rise of social medi

SEO (search engine optimization) is important for driving organic search traffic from Google, Yahoo, Bing and other search engines.

It's really not hard to get your site's SEO in top working order. Most leading SEO experts rarely practice what they preach anyway. Check out this comparison of performance related SEO for seo entrepreneur and five other leading SEO sites.

A guide to what's important for startups

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Advice for entrepreneurs on how to drive startup success

Ever seen something funny and wondered what the business lesson was in it? I do all the time, so I thought I would throw together a collection of profound (and funnny) pictures that will help you succeed in your business, whatever it may be.

American Express Business Solutions

Included in this picture is invaluable advice like:

How to build social influence

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A list of some important characteristics of succesful social influencers

Ever wondered what characteristics make for a great social influencer? If you've been trying to build trust, authority and reach (collectively, influence) for your business then these pictures contain a lot of important lessons for you.

I guess I should point out that this list is not entirely comprehensive. Tenacity, intelligence, creativity and a whole lot of other things go into building a successful online presence.

Not getting your head stuck in a bucket is also important for anyone looking to become an influential person.

Customer engagement demonstrated with cats

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Customer engagement demonstrated with cats

Ever notice how customers almost never seem to react in the way you want them to. Regardless of whether you are announcing a cool new product, showing off a new startup that's going to change the world, or putting time and effort into a blog post.

Ultimately, people do what they like. I think this image demontrates this point nicely ;)

The average Internet user according to business, bloggers, social marketers & reality

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The average Internet user according to business, bloggers, social marketers & re

Ever wondered what the average Internet user looks like. Well, here are some popular misconceptions held by some of the leading InterWeb types such as bloggers, businesses and social marketers.

Reality probably shouldn't come as a shock to you. So long as you're aware of it, you can make money ;)

Infographic: New York Times Bestseller book sales analysis

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The New York Times best seller list sales analysis for hardcover fiction titles

It's the ultimate honor for a book to be included in the New York Times bestseller lists. Authors and publishers gain prestige, recognition and... more sales.

But why do some books get chosen over others? I wanted to see how closely the NY Times bestseller lists matches popular opinion.

Are the books selected for inclusion into the NY Times bestseller lists chosen because they are actually bestsellers, or are they bestsellers because they are chosen?

InfoGraphic: Dummies author earning nearly $6000 a week off one title

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Sales of dummies books show that some titles are enourmously popular

The "Dummies" brand is ubiquitous. I don't think there's anyone who hasn't heard of some topic or another that doesn't have a matching dummies title. But how well do these books really sell?

I decided to track the sales of five leading dummies titles to get a feel for the type of sales these books were making over the typical week. The results may surprise you - earnings for some Dummies books show they're not all that stupid ;)

Infographic: Kindle Fire's analytics indicate unprecedented sales figures

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Kindle Fire's sales can't be shown on this Amazon sales graph.

Everyone knows that the Kindle Fire is a popular product on Amazon. Just how popular?

I thought I would track the sales data for 5 leading eReader models, over a range of brands to get a feel for just how much the Kindle Fire actually sells.

What I found is that the sales rank graph provided courtesy of RankTracer - Amazon sales analytics was almost redundant. Not because they weren't able to track the product, but because the sales rank of the Kindle Fire is exclusively 1.

Infographic: Visualizing the true reach of social media personalities

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Social sphere of influence is an important factor in determining marketing clout

What would a graphical representation of the "social sphere of influence" for some of the world's most popular social media and Internet marketing personalities look like? Click on this image to expand it and find out.

The problem with most social metrics used to determine reach, authority, or influence online is that there is such a massive disparity in the scale of influence from one person to the next. To give a true representation of the size of people's followings would mean spitting out numbers that simply don't make sense to most people - they're huge.