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How to make more money by optimizing Google ads

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Google AdSense message promising an eight-fold increase in ad revenue

"Are you trying to maximize ROI and earn more money with Google AdSense ads?" Learn how optimizing Google AdSense ad placement can increase RPM (Revenue Per 1000 impressions).

Squeezing every drop of revenue from Google AdSense (or any ads) is a balancing act that must weigh the value of the content, the quality of the browsing experience, with the need to generate an income from Web traffic.

Google Webmaster tools releases Author stats

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Google Webmaster Tools showing Author stats for verified author content

Google Webmaster Tools has re-introduced "Author stats" into its Labs section and demonstrates how authority outranks originality in Google search.

Author stats show statistics about content for which you are the verified author and adds a new dimension to analytics by providing insight into Web traffic analytical data for other websites.

Google authorship is a powerful method of claiming content on the Internet and personalizing search results in Google with links to a Google+ author profile as well as other content that has been verified by Google.

Why Google PageRank is important for making money with Google AdSense

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Google AdSense earnings report showing drop in revenue after a drop in PageRank

Google PageRank isn't too important for SEO (Search Engine Optimization), but Google AdSense earnings are affected by PageRank.

Google PageRank is a score assigned to each and every webpage from 1 to 10 - 10 being the best. PageRank is updated every few months by Google and is a component in deciding how high in search results webpages appear.

How to change domain names without losing Google traffic or SEO

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Learn how to change a domain name without affecting Google. Pic by The Booklight

"Want to learn how to change your blog or website domain name without losing precious Google traffic, PageRank or SEO juice?"

This article will provide a domain change checklist and show you the best way to transfer PageRank and SEO to a new domain without losing much (if any) Google search traffic in the process.

Businesses and bloggers looking to switch their sites to a new domain name need to be careful not to lose any authority and SEO juice built up on the old domain. High ranking pages on the old domain must pass their SEO juice to their counterpart on the new domain, otherwise you'll fall out of the rankings and business and revenue will suffer.

Why Google is shooting itself in the foot with paid product search

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Google risks makin itself less relevant with paid product search. Pic by Netinho

Google Product Search is now for paying advertisers only - free product related search results are no more. Instead merchants will bid to have their products displayed above organic search results.

By making a fundamental change in the way they operate, Google is tampering with the Internet ecosystem that they helped to build. Google might have built up our Internet ecosystem virtually single-handedly, but it's no longer the only game in town.

Social media is putting up its hand and shouting "Play me coach"! Will businesses and marketers heed the call, or stick with the search giant they currently rely on?

Local SEO guide: How to refine local search terms to master Google search

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Google Insights for Search showing traffic volume comparison for SEO terms

Local SEO is a powerful way to drive high quality Google search traffic. Local search terms can be improved by refining keywords for a local target market - if you understand local search preferences in the target region, that is.

This local SEO guide will show how fairly deep marketing insight can be derived by analyzing local search trends and isolating specific search terms using the freely available Google Adwords Keyword Tool and the equally freely available Google insights for search.

How Google's paid product search affects SEO/SEM

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Google Product Search will force small businesses to change SEM SEO strategies

"How will small business SEO SEM strategies need to adapt to Google Product Search?" This article provides insight on how to avoid an SEM (Search Engine Marketing) meltdown, and ensure that Google Product Search doesn't decimate your small business.

Google Product Search is a change in the way Google presents product related results in search. Read "How paid Google product search results affect the future of SEO and Internet marketing", for some background information on Google Product Search and its effect on SEO and Internet marketing.

"Google Trends" as the best free SEO tool for small business SEO

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Google Trends showing SEO research for Internet marketing keywords

"Is Google Trends the best free SEO tool available for small business SEO?"

This SEO tutorial shows how to combine SEO (Search Engine Optimization) keyword research with Google insights for Search to drive targeted Google search traffic to your website or blog.

Organic search traffic generated by SEO is vital for small business and with the recent release of paid Google product searches, small business SEO is going to need to adapt to survive.

Google's paid product search, SEO & Internet marketing

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How will Google's paid product search affect SEO? Pic by Danard Vincente

The recent announcement of paid Google product search results has caused a massive furor. But what does it mean for SEO (Search Engine Optimization) and Internet marketing?

To answer that question it is first important to point out that Google's whole ethos (at the start) was to provide the best possible search results without commercial bias.

This is why search experts are worried that this change in policy (albeit only for product searches) heralds the dawning of a new commercialized Google.

Is this a slippery slope to paid everything search? If so, where does it end and what will its effect be on you and me?

How to research SEO keywords: Five SEO tips from top SEO experts

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Google adwords keyword research tool showing SEO keyword research for this post

Selecting the right SEO keywords can help your content dominate Google search results.

The following five SEO keyword research tips, collated from various SEO experts, shows how anyone can do this - no SEO experience required.

This article provides five top SEO keyword research tips and techniques that I use to get my content to the top of Google search results and attract higher quality Google traffic.