development

How better UI Web design increased my conversions by 200%

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UI Web design can improve usability and conversions. Pic by PebbleDash Grey

Good UI (User Interface) design, on the Web, plays a vital role in helping customers understand your products and services, and can improve conversion rates dramatically.

Recently, I undertook to upgrade an existing website that offers tracking, analytics and market research services for retailers and publishers selling books and products via Amazon.

This market research site, RankTracer, was originally designed in 2006, based on osCommerce platform - anyone looking to design an eCommerce site today should instead consider alternative, market leading shopping cart software at Top shopping cart software, 2013.

How to create inset text with CSS Web design (for beginners)

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Inset text is a striking Web design technique, for beginners, using CSS and HTML

Inset text can make your Web design look beautiful, and while it is cutting edge, it's also super easy for beginners to implement using CSS and a bit of HTML.

Creating text with subtle shadows and shading, that gives the impression of depth, is a widely used Web design technique on many leading blogs and websites.

You can even see it in action in the WSM4B site name - and best of all, it uses lightweight, clean CSS instead of clunky, slow images.

Killer CSS3 Web design tips for complete beginners

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CSS3 Web design tips for complete beginners who want a beautiful website

"Want some awesome Web design tips to help make your blog or website beautiful, without having to learn CSS3?"

CSS3 is super easy to use (even if you are a beginner who's completely allergic to Web design and development).

It's also really good for SEO (Search Engine Optimization), speed and performance.

You can read more about how and why CSS3 is a must for modern blogs and websites at How CSS3 can improve SEO and maximize conversions.

How to build a website for free with Weebly

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Millions of people build websites using Weebly's website builder

Here's a quick step-by-step, beginner's guide to building a website (for free, or very little cost) using one of the world's best website builders - Weebly.

The reason I chose Weebly to create a website is because hosted website builders, like Weebly, are easier to use than alternative Web design methods for small business - such as content management systems (CMS).

For small and home business startups, or traditional businesses without solid Web design skills and experience, a good website builder is the natural choice to create a professional website quickly, and cheaply.

Popular website builders, Weebly & Wix, overtake Drupal & Joomla in Google Trends

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Drupal & Joomla CMS are being replaced by website builders like Weebly & Wix

Drupal & Joomla are two popular CMS systems that offer powerful Web design and development features, and both have recently been overtaken in popularity (in the United States) by two website builders - Wix & Weebly.

What's interesting about this trend is not that one brand of Web development tool has become more popular than another, it's that it signals a change in the way small and home businesses build websites altogether.

Americans are opting for ease of use and speed of development over power and flexibility when it comes to building small business websites.

List of the top Web hosting services with money back guarantees

Top Web hosting services with money back guarantees. Pic by Tax Credits

Any top Web hosting company will be confident of retaining new clients because of the reliability and performance of their servers, along with their customer & technical support.

Because of this, leading hosting companies often (but not always) offer a limited time money back guarantee to help mitigate any financial risk on the part of their potential customers.

Of course, this encourages clients to at least try out their Web hosting services in the first place because they know they are entitled to a full refund.

3 top WordPress tips for small business

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3 top WordPress tips - hosting, themes & SEO. Pic by Mykl Roventine

Small businesses using WordPress as their Web platform of choice are at an immediate advantage because of WordPress' excellent design and ease-of-use.

However, in order to start driving plenty of valuable organic search traffic from Google, it is important to take the time to improve the default WordPress platform.

Fortunately, the sheer size of the WordPress community and associated marketplace make it quite easy to come across excellent WordPress themes and WordPress hosting services, that will help to increase your business' page rankings and Web traffic.

Solving the multiple traveling salesman problem with constraints

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Multiple traveling salesman problem with contraints with 50 points

The multiple traveling salesman problem (mTSP), with constraints, is a well-known mathematics problem that has many real-world applications for those brave (or foolish) enough to attempt to solve it.

Obviously, being able to determine the shortest route has great financial implications for companies that do a lot of transport - such as delivery and courier services.

Imagine being told that, at the click of a button you could reduce your travel distances and transport costs by 10%, 20%, or even 30% and more? Let alone the savings in fuel, your maintenance and wear and tear costs would be drastically reduced.

This article highlights how I have developed a PHP based Web service that is capable of returning high quality solutions to the mTSP in the "real world" - i.e. for multiple vehicles that have constraints (such as load capacity, range, etc), and locations that have constraints (such as delivery time, cold chain, visit sequence for pick up and drop off deliveries, etc).

Comparing CMS vs. website builders for small business

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Creating a small business site & choosing a Web solution. Pic by winnifredxoxo

Starting a small business online, or creating a website for an existing small business almost inevitably means choosing between a CMS (Content Management System) or a website builder.

Leading website builders account for millions upon millions of active websites, as do open source CMS Web platforms like WordPress, Drupal and Joomla.

But, from the perspective of a small business looking to create a website, which option is the best one to take?

5 cool Web design features of leading website builders

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5 must-have Web design features of website builders. Pic by David Salafia

One great advantage of developing a website, using a leading website builder, is that online Web design software is constantly being improved and updated to keep apace with Web trends.

For the average blogger, entrepreneur, or small business, the financial resources and Web design skills required to create and continually develop a website (that matches or exceeds the quality of a leading website builder) is simply out of reach.

Fortunately, website builders are fairly inexpensive, and there is plenty of healthy competition in the Web design industry that continually drives lower prices and better features.