A good page title, strong headings and an SEO enhanced lead paragraph can have a huge impact on the SEO and position in SERPs (Search Engine Results Pages).
Many websites and webpages naturally focus their energies on the immediately visible content of a page and there's nothing wrong with that.
Without doubt, what keeps a visitor glued to your page, is the content therein. The problem is that, almost inevitably, none of that content makes into a search engine result.
The tiny preview shown to potential visitors in a search result is therefore hugely important because that is what pulls people to a page in the first place. Makes sense then to ensure that all this information is relevant and meaningful to a human reader.
There are three main areas to focus on (aside from your META description, which is important and was discussed in an earlier blog):