How do you make a webpage that stands out from the crowd, drives and converts traffic and helps to boost your Google PageRank (PR)? It seems like there is so much to consider: SEO, page speed, internal links, backlinks... and the list goes on.
There are three main aspects to building a webpage that turns your site into an Internet marketing machine:
Up until recently it has been necessary to use images to create cool page shadow and page curl effects. Not anymore. design-a-webpage.com demonstrates how a super cool page curl shadow can be created using efficient and clean CSS3.
Being able to use CSS3 is a huge advantage over images because there is a massive difference in data size. Instead of transferring images (some of which would need to be quite large) you can now simply write a CSS3 gradient declaration to do the same job.
There's two important factors that contribute to the popularity of a website from the perspective of a search engine; namely the quantity and quality of its content.
Since most webmasters have limited manhours to devote to creating fresh new content, it becomes important to ensure that every bit of SEO juice is squeezed from what content is created. This is what has driven the growth and importance of SEO.
One of the most important aspects of operating a website is the ability to convert random traffic into customers or other registered users.
It's infamously difficult to get people to take a minute or two to register on a new site. After all, most people are already members of several social networks, they probably have accounts at at least one or two of the major retail sites and no doubt a smattering of other registrations. It's hard to convince them to sign up to yet another site.
A good page title, strong headings and an SEO enhanced lead paragraph can have a huge impact on the SEO and position in SERPs (Search Engine Results Pages).
Many websites and webpages naturally focus their energies on the immediately visible content of a page and there's nothing wrong with that.
Without doubt, what keeps a visitor glued to your page, is the content therein. The problem is that, almost inevitably, none of that content makes into a search engine result.
The tiny preview shown to potential visitors in a search result is therefore hugely important because that is what pulls people to a page in the first place. Makes sense then to ensure that all this information is relevant and meaningful to a human reader.
There are three main areas to focus on (aside from your META description, which is important and was discussed in an earlier blog):
Designing a website can be difficult - especially if it's your first time. In this, the first in a series of website design tips and tricks, we're going to look at how to steal the best features of any website and incorporate them into your own design.
When I say "steal", I don't mean hotlinking (linking to images or media directly from another server) or anything else quite so nefarious; I mean we're going to learn a method to see how other designers achieved a certain look and feel, so you can make use of it on your own website - even if you don't know much about CSS or HTML...