Internet Marketing with WordPress has maintained an average of five out of five stars on Amazon. This is a fantastic achievement for a book that is in itself an experiment in online marketing.
I wrote Internet Marketing with WordPress to provide bloggers with a short, concise, practical and powerful way to drive traffic and convert it efficiently using the readers' own subject passion and blogging skills.
The idea was to make sure that all WordPress bloggers derived the same benefits from their blogging - as opposed to some great bloggers missing out on potential revenue because they weren't doing something relatively straightforward that would drive traffic, or build up a social following, and so on.
The "Dummies" brand is ubiquitous. I don't think there's anyone who hasn't heard of some topic or another that doesn't have a matching dummies title. But how well do these books really sell?
I decided to track the sales of five leading dummies titles to get a feel for the type of sales these books were making over the typical week. The results may surprise you - earnings for some Dummies books show they're not all that stupid ;)
Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.
The premise that a well considered and precise action can induce desirable effects far in excess of the initial "push" is clearly an infectious one in itself.
Ok, so the book is a self-fulfilling prophecy. Neat. But I wanted to see exactly how it stacks up against other top advertising books.
Entrepreneurs, startups and small businesses clearly have money to spend when it comes to educating themselves with content and knowledge from leading entrepreneurs like Eric Ries, Crystal Paine and Napoleon Hill.
To be honest I was slightly surprised when I saw the figures in this comparison graph. It was my opinion, as an entrepreneur, that marketing products and services was more "sexy" than the day to day tasks of running a business or managing money. Clearly I was mistaken.
I thought I would compare the online sales of the marketing books written by a random selection of leading marketing gurus to see how they stack up against each other.
Now I should point out that making too direct comparisons on the relative popularity of each book is not quite fair because the books were published at different times, and are different sizes and prices.
For example Poke the box is only 95 pages and costs about $6, whereas Facebook marketing is 312 pages and costs nearly $20.
The book is written for people who are not already marketing experts and who have small to medium sized marketing budgets. Much of the book's content focuses on best practices that lead to long term, sustainable growth in online traffic. Naturally, plenty of coverage goes to how to convert that traffic once it is there. But I get ahead of myself...
So I just signed the contracts for my latest upcoming book that should be released some time in May (most likely right at the tail end of the month).
The book is going to cater specifically for WordPress users and will show them (in my usual, practical pedagogy) how to build quality traffic and market their blog efficiently and effectively. It will include information on SEO, social marketing and also look at how best to convert traffic and maximize revenue.
When I began making books over ten years ago we had a completely different outlook to publishing. At the risk of sounding nostalgic, it was more about making the best 500 page tome possible and hang the expense.
This led to us creating titles that were, quite literally, difficult to pick up, let alone read from cover to cover. Still, they sold well - people needed the information and paid $60 a copy for it.