books

Five star reviews for "Internet marketing with WordPress"

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Internet marketing with wordpress gets fivestars reviews across the board.

Internet Marketing with WordPress has maintained an average of five out of five stars on Amazon. This is a fantastic achievement for a book that is in itself an experiment in online marketing.

I wrote Internet Marketing with WordPress to provide bloggers with a short, concise, practical and powerful way to drive traffic and convert it efficiently using the readers' own subject passion and blogging skills.

The idea was to make sure that all WordPress bloggers derived the same benefits from their blogging - as opposed to some great bloggers missing out on potential revenue because they weren't doing something relatively straightforward that would drive traffic, or build up a social following, and so on.

Infographic: New York Times Bestseller book sales analysis

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The New York Times best seller list sales analysis for hardcover fiction titles

It's the ultimate honor for a book to be included in the New York Times bestseller lists. Authors and publishers gain prestige, recognition and... more sales.

But why do some books get chosen over others? I wanted to see how closely the NY Times bestseller lists matches popular opinion.

Are the books selected for inclusion into the NY Times bestseller lists chosen because they are actually bestsellers, or are they bestsellers because they are chosen?

InfoGraphic: Dummies author earning nearly $6000 a week off one title

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Sales of dummies books show that some titles are enourmously popular

The "Dummies" brand is ubiquitous. I don't think there's anyone who hasn't heard of some topic or another that doesn't have a matching dummies title. But how well do these books really sell?

I decided to track the sales of five leading dummies titles to get a feel for the type of sales these books were making over the typical week. The results may surprise you - earnings for some Dummies books show they're not all that stupid ;)

"The Tipping Point" outsells other business books

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The Tipping Point is the best selling book in advertising on Amazon

Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.

The premise that a well considered and precise action can induce desirable effects far in excess of the initial "push" is clearly an infectious one in itself.

Ok, so the book is a self-fulfilling prophecy. Neat. But I wanted to see exactly how it stacks up against other top advertising books.

Continuing in my series of posts about leading books in various business related disciplines, such as entrepreneurs and small business (InfoGraphic: "The Lean Startup" by Eric Ries sells its way to small business and entrepreneurial success) and marketing (InfoGraphic: Guy Kawasaki's "Art of the start" outsells other titles by marketing gurus), I thought advertising would be appropriate to follow on with.

InfoGraphic: "The Lean Startup" by Eric Ries sells its way to small business and entrepreneurial success

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The Lean startup by Eric Ries is a smash hit success with small business

Entrepreneurs, startups and small businesses clearly have money to spend when it comes to educating themselves with content and knowledge from leading entrepreneurs like Eric Ries, Crystal Paine and Napoleon Hill.

In my previous article in which I compared the leading titles by marketing gurus, entitled "InfoGraphic: Guy Kawasaki's "Art of the start" outsells other titles by marketing gurus", Guy's book outsold its competitors three to one over a five day period, selling an average of about 60 copies a day. The story is different when it comes to starting and running a business.

To be honest I was slightly surprised when I saw the figures in this comparison graph. It was my opinion, as an entrepreneur, that marketing products and services was more "sexy" than the day to day tasks of running a business or managing money. Clearly I was mistaken.

"Art of the start" outsells other marketing titles

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Amazon sales analytics graph showing sales ranks and figures for marketing books

I thought I would compare the online sales of the marketing books written by a random selection of leading marketing gurus to see how they stack up against each other.

Now I should point out that making too direct comparisons on the relative popularity of each book is not quite fair because the books were published at different times, and are different sizes and prices.

For example Poke the box is only 95 pages and costs about $6, whereas Facebook marketing is 312 pages and costs nearly $20.

Internet marketing with WordPress book and interactive learning

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Internet marketing with WordPress

Woohoo! Internet marketing with WordPress has finally been published and will shortly be available all over the world. For now, the easiest way to get a hold of a copy is at Amazon (Internet marketing with WordPress by David Mercer).

The book is written for people who are not already marketing experts and who have small to medium sized marketing budgets. Much of the book's content focuses on best practices that lead to long term, sustainable growth in online traffic. Naturally, plenty of coverage goes to how to convert that traffic once it is there. But I get ahead of myself...

Honest Drupal reader benefits wildlife charity

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Baboon Matters wildlife organization benefits from honest Drupal reader

I was deeply touched by the honesty of one of my readers, Jason, when he emailed in from South Korea offering to pay the full amount for one of my books (Drupal 7), he had downloaded for free.

Take a look at his email:

"Hello David,

I have just begun working on a site in Drupal and wanted to learn how to use the system so I searched on Isohunt for resources. I downloaded your book Drupal 7 in PDF and printed it out.

New traffic building & marketing book for Wordpress (ers) due for May

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marketing and traffic building for wordpress blogs

So I just signed the contracts for my latest upcoming book that should be released some time in May (most likely right at the tail end of the month).

The book is going to cater specifically for WordPress users and will show them (in my usual, practical pedagogy) how to build quality traffic and market their blog efficiently and effectively. It will include information on SEO, social marketing and also look at how best to convert traffic and maximize revenue.

Short eBooks or online books are the future of technical publishing

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eBooks and online books take the place of traditional paper books

When I began making books over ten years ago we had a completely different outlook to publishing. At the risk of sounding nostalgic, it was more about making the best 500 page tome possible and hang the expense.

This led to us creating titles that were, quite literally, difficult to pick up, let alone read from cover to cover. Still, they sold well - people needed the information and paid $60 a copy for it.