How to make money online using Google AdSense and the AdWords Keyword Tool
Here's a blogging tip that you can use to make money: Combine Google's Keyword Tool and Google AdSense to target blog content and make money from Google search traffic with contextual Google ads. Sounds easy, right?
The problem is that blog content doesn't necessarily appear at the top of Google search. In order to get blog content onto the first page of search engine results, you have to learn a bit about SEO (Search Engine Optimization) keyword research using Google Adwords' Keyword Tool.
This article shows how Google Adwords' Keyword Tool, Google AdSense, and your blog content can generate traffic that will have a high CTR (Click Thru Rate) and Page RPM (Revenue Per thousand Impressions) to make as much money online as possible.
Why targeting blog content using SEO keyword research is important
By understanding which relevant (to your blog's niche) search phrases are popular in Google, you can create content that targets those specific keywords.
Google's Keyword Tool gives guidance on what content to create, and Google AdSense provides a convenient and simple method of monetizing the traffic generated by that content.
If you want to know more about how to use these tools, I recommend you read the following articles:
- How to make money blogging with Google Adsense and affiliate marketing
- How to make money blogging
- How to sell stuff online
Google keyword research
SEO keyword research takes a bit of practice and I recommend you read the following SEO articles to learn more about how to research SEO keywords:
- How to research SEO keywords: Five SEO tips from top SEO experts
- Local SEO guide: How to refine local search terms to master Google search
By targeting specific keywords, you increase the chances of appearing higher up in the organic search results.
Be careful not to over-use SEO keywords in your content. Google has recently started to penalize websites that it calls "over-optimized". Ensure that your content, above all else, is valuable to human readers and you'll avoid any costly penalties.
Creating SEO content with high rankings in Google
Creating content that is both useful and valuable to human readers, and ranks highly on Google, is the goal of SEO experts the world over. But it takes a bit of practice to get right.
To learn more about how to write killer SEO blog content, read the following articles:
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- SEO basics: Increase website traffic with long-tail Google keywords
- Five top SEO tips for small business bloggers
- SEO Blogging tips: How to use Google analytics search data to inspire new content
- How to create award winning blog content from a small business 'Top mover'
- Anatomy of a blog post: How to get more traffic and social engagement from your content
By creating highly focused SEO blog content that drives organic search traffic from phrases you have targeted, you are now in a position to convert that traffic into revenue. By knowing what information people are after (because you know what search keywords they used), you can make informed decision about the products and services to offer them.
But AdSense makes life easy in this regard...
How AdWords and AdSense work together to make money for your blog
What makes Google AdSense such a powerful tool for generating revenue from online content is that it is able to display ads based on an analysis of the "content of your blog posts".
AdSense targets the same keywords as AdWords
AdSense's analysis is going to show exactly the same content results that the Google search did because they both identify the same SEO keywords and phrases in the content.
In effect, you are using Google AdWords' Keyword Tool to create content that is targeted at specific SEO search terms in order to allow embedded Google AdSense ads to show ads targeted at these same terms.
AdWords + content + AdSense = money
Google search and bloggers work together to generate money online. Google provides the platform that bloggers need to get traffic and make money, and bloggers provide the content that Google needs to provide high quality search results.
From the perspective of a blogger, it's an elegant system that:
- provides guidance on which topics to create content on
- indicates the size of your potential market (organic search volumes for individual search phrases are provided as part of the Keyword Tool's results)
- shows how much competition there is for those keywords - which in turn gives an idea of the CPC (Cost Per Click) you can expect to earn
- converts traffic into revenue via embedded ads targeted by content
Not only are Google ads contextually aware, but they're also demographically aware. In other words, they will show ads relevant to a person based on where in the world they are. This is a fantastic feature because it allows you to monetize international traffic in a way that other methods of making money online can't - affiliate ads, for example, are usually specific to one country.
By learning how to make content that reaches the top of Google search rankings for specific keywords, you can build a sustained cash flow from blogging using AdSense.
Does SEO, blogging and Google actually work?
In addition AdSense revenue has begun to climb sharply, and, at times, grows at a faster rate than search traffic volumes. From our perspective, blogging with SEO and Google search traffic is a legitimate way to make money online.
If you're struggling to make an income from your online business or blog, I recommend you undertake a full website and SEO audit to identify problems and provide actionable feedback.
Are you a blogger earning money from AdSense? Have you tried to use AdSense, but gave up without success? Share your thoughts advice and experiences on SEO blogging, Google AdWords' Keyword Tool and Google AdSense in the comments below, or join me on Twitter and LinkedIn to continue the conversation.
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