How to make money online using Google AdSense and the AdWords Keyword Tool

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How to make money from blogging using Google AdSense and Keyword tool.

Here's a blogging tip that you can use to make money: Combine Google's Keyword Tool and Google AdSense to target blog content and make money from Google search traffic with contextual Google ads. Sounds easy, right?

The problem is that blog content doesn't necessarily appear at the top of Google search. In order to get blog content onto the first page of search engine results, you have to learn a bit about SEO (Search Engine Optimization) keyword research using Google Adwords' Keyword Tool.

This article shows how Google Adwords' Keyword Tool, Google AdSense, and your blog content can generate traffic that will have a high CTR (Click Thru Rate) and Page RPM (Revenue Per thousand Impressions) to make as much money online as possible.

Why targeting blog content using SEO keyword research is important

By understanding which relevant (to your blog's niche) search phrases are popular in Google, you can create content that targets those specific keywords.

Google's Keyword Tool gives guidance on what content to create, and Google AdSense provides a convenient and simple method of monetizing the traffic generated by that content.

If you want to know more about how to use these tools, I recommend you read the following articles:

Google keyword research

SEO keyword research takes a bit of practice and I recommend you read the following SEO articles to learn more about how to research SEO keywords:

By targeting specific keywords, you increase the chances of appearing higher up in the organic search results.

Be careful not to over-use SEO keywords in your content. Google has recently started to penalize websites that it calls "over-optimized". Ensure that your content, above all else, is valuable to human readers and you'll avoid any costly penalties.

Creating SEO content with high rankings in Google

Creating content that is both useful and valuable to human readers, and ranks highly on Google, is the goal of SEO experts the world over. But it takes a bit of practice to get right.

To learn more about how to write killer SEO blog content, read the following articles:

By creating highly focused SEO blog content that drives organic search traffic from phrases you have targeted, you are now in a position to convert that traffic into revenue. By knowing what information people are after (because you know what search keywords they used), you can make informed decision about the products and services to offer them.

But AdSense makes life easy in this regard...

How AdWords and AdSense work together to make money for your blog

What makes Google AdSense such a powerful tool for generating revenue from online content is that it is able to display ads based on an analysis of the "content of your blog posts".

AdSense targets the same keywords as AdWords

AdSense's analysis is going to show exactly the same content results that the Google search did because they both identify the same SEO keywords and phrases in the content.

In effect, you are using Google AdWords' Keyword Tool to create content that is targeted at specific SEO search terms in order to allow embedded Google AdSense ads to show ads targeted at these same terms.

AdWords + content + AdSense = money

Google search and bloggers work together to generate money online. Google provides the platform that bloggers need to get traffic and make money, and bloggers provide the content that Google needs to provide high quality search results.

From the perspective of a blogger, it's an elegant system that:

  1. provides guidance on which topics to create content on
  2. indicates the size of your potential market (organic search volumes for individual search phrases are provided as part of the Keyword Tool's results)
  3. shows how much competition there is for those keywords - which in turn gives an idea of the CPC (Cost Per Click) you can expect to earn
  4. converts traffic into revenue via embedded ads targeted by content

Not only are Google ads contextually aware, but they're also demographically aware. In other words, they will show ads relevant to a person based on where in the world they are. This is a fantastic feature because it allows you to monetize international traffic in a way that other methods of making money online can't - affiliate ads, for example, are usually specific to one country.

By learning how to make content that reaches the top of Google search rankings for specific keywords, you can build a sustained cash flow from blogging using AdSense.

Does SEO, blogging and Google actually work?

By way of example, WSM4B has organic search traffic volumes that double roughly every quarter due to world class SEO features and global "top 20" quality content.

In addition AdSense revenue has begun to climb sharply, and, at times, grows at a faster rate than search traffic volumes. From our perspective, blogging with SEO and Google search traffic is a legitimate way to make money online.

If you're struggling to make an income from your online business or blog, I recommend you undertake a full website and SEO audit to identify problems and provide actionable feedback.

Are you a blogger earning money from AdSense? Have you tried to use AdSense, but gave up without success? Share your thoughts advice and experiences on SEO blogging, Google AdWords' Keyword Tool and Google AdSense in the comments below, or join me on Twitter and LinkedIn to continue the conversation.

David Mercer's picture
WSM4B

I am a software developer, serial entrepreneur and bestselling author of programming, development, eCommerce and marketing books.

I love solving complex problems and bringing cool solutions to market. I have a cum laude science degree (double major in applied mathematics and mathematics), and 15 years of Web development, programming and online business experience.